3RYV Nutrition — from custom
theme to headless.

The brief

3RYV Nutrition needed a Shopify store that could hold its own against established supplement brands — not just functionally, but in brand presence and trust. The previous setup was a generic theme that buried the product story and made checkout feel like an afterthought.

The original build

I designed and built a custom theme from scratch: product pages structured to build confidence (benefits, ingredients, social proof in the right order), a decluttered checkout path, and a mobile experience treated as the primary experience — because that's where supplement buyers are.

The headless revamp — in progress

The brand outgrew the theme layer's ceiling, so I'm currently re-architecting the storefront as a headless build: Hydrogen on the Storefront API. Shopify keeps running products, orders, and checkout; the storefront becomes an app-grade React frontend — faster loads, total design freedom, and room for the interactive product experiences the theme layer couldn't do. Full before/after case study lands when it ships.