Available for full-time roles Open to contracts Custom Shopify themes Headless · Hydrogen UI/UX & CRO
About

The designer who learned to build.

I close the gap between design and code — because I sit on both sides of it.

Kelechi Onuoha

I started as a UI/UX designer obsessed with the details — micro-interactions, spacing, the feel of a product. Over four years I designed across travel, fitness, SaaS, and e-commerce, and kept running into the same wall: the gap between a great design and a great product lived in the build.

So I closed that gap myself. I learned Shopify development properly — Liquid, the CLI, custom sections, theme architecture, and now headless builds on Hydrogen and the Storefront API. Today I design and engineer stores end to end, and nothing gets lost between the two.

Based in Nigeria, working globally. Great e-commerce doesn't have a geography — it has a standard, and that standard is what I hold myself to on every project.

What I stand for

Conversion first. Beautiful is a baseline. Every design decision is also a business decision — I measure success in outcomes, not aesthetics.

Detail obsessed. The difference between good and exceptional lives in the details most people skip. I don't skip them.

Global standard. I build to the same bar as any studio in London or New York — the internet doesn't have borders.

Experience

Where I've been

2025 — Present

Shopify Engineer
Heavy-custom theme engineering and headless Hydrogen builds for DTC brands — ROAR (thepeopleroar.com) live, 3RYV headless revamp in progress.

2024 — 2025

Shopify Design Engineer
Custom Shopify themes end to end — discovery to live store — including the original 3RYV Nutrition build.

2021 — 2024

Senior UI/UX Designer
20+ products across travel, fitness, SaaS, and e-commerce — Tourgrin, Converge, Oracle Fitness among them.

2021

UI/UX Designer
Built the foundation: user-centred design, wireframing, prototyping — learning to think in systems, not screens.

Work together

Ready to build something that actually converts?

Open to full-time roles, contracts, and project work.